This is what climate protection looks like

Full luminosity, less power

Making Child's Play of Climate Protection





Scientists predict that Spain will be the European country hardest hit by climate change. The average temperature on the Iberian peninsula has risen by 1.5 degrees Celsius over the past 100 years, as compared with an average rise of 0.95 degrees across Europe, and 0.7 degrees around the world. The impact of climate change can already be felt quite clearly in Spain. According to a survey, Spaniards are therefore also the Europeans who are most concerned about global warming. Against this backdrop, it is all the more important to consistently meet the voluntary obligations of the Kyoto Protocol.  Imaginarium, a large Spanish retail chain that markets children's products and toys in 30 countries, shows that climate protection can also have tangible economic benefits for companies.

Children learn through play. That is how they acquire the skills they will need later on in life. For the new generation, one essential area will be climate protection, in view of the increasingly dire impact of climate change. Imaginarium is very aware of that fact: "Climate protection is a very important theme for us in two ways. As a company, we consider it our responsibility to contribute actively to climate protection. That is why we endeavor to achieve maximum energy efficiency. At the same time, we want our products to help parents teach their children to behave in a responsible and environmentally friendly way," says Marta Pons from Corporate Communications at Imaginarium. To do so, the company has developed a range of toys to teach children how important it is to protect the environment, save energy and be careful with natural resources. "Our Biohabitat range contains products that promote environmental awareness and a proactive attitude, so that children can learn how their actions influence the world around them and how they can protect the climate," Pons explains. Imaginarium gives children hands-on experience of environmental protection, in the form of miniature wind-power or solar-power generators, dynamos, recycling sets, and toy cars that run on hydrogen.

What works so well in playrooms can also be implemented on a large scale, Pons says: "With the right concept and the right material, climate protection pays off for companies." This was evidenced by the illuminated company logos made from PLEXIGLAS truLED® at the head office in Zaragoza.

This material was specially developed for backlighting with LEDs. It offers particularly high light transmission, which means that luminous objects glow brightly even with fewer light sources. As compared with conventional acrylic sheets, this makes it possible to reduce energy consumption and cut costs for luminous objects. At the same time, PLEXIGLAS truLED® offers high light diffusion. This provides particularly uniform lighting despite the reduced number of light sources, without the undesired fluctuations in luminance known as hot spots.

A calculation has shown that the use of PLEXIGLAS truLED® for the illuminated signs at Imaginarium's head office has cut electricity consumption by more than half as compared with conventional acrylic, from 7,640 to 3,460 kilowatt-hours per year. That corresponds to roughly three metric tons less of carbon emissions.

PLEXIGLAS truLED® has also convinced signage manufacturer Juan Antonio Hernández-Massotti at Arcega Rótulos Luminosos: "It is the best material for LED applications. It provides optimum lighting results at minimal power consumption." It was clear from the start that the lettering would be lit by LEDs, Hernández-Massotti says: "LEDs are energy-saving and require very little maintenance. That's an important argument at Imaginarium's head office, because the two sets of lettering are installed on the facade at a height of 26 meters. It would take a crane to exchange light sources, and that would be very expensive." The two differently sized logos are lit by LEDs with an output of only 0.3 watts each. The larger one measures 25 by 5 meters, with 1,975 LEDs inside. The smaller sign is 14.50 meters by three meters and is equipped with 657 LEDs. Hernández-Massotti sees another advantage of LED technology: "We can work with low voltage and therefore need no additional license, as would be the case for high-voltage applications with neon tubing. Despite the low voltage, we obtain excellent lighting results with LEDs."

No wonder LED-lit signs are all the rage, as can be seen from their use at innovative companies like Imaginarium. Marta Pons explains: "We wanted to achieve a strong optical impact with our head office logos, combined with maximum energy efficiency. We did just that, and what's more, we saved costs and did our bit for climate protection too."

The IPCC (Intergovernmental Panel on Climate Change) report recently released in Valencia, Spain, underlined the importance of broad-based commitment to climate protection. According to UN Secretary-General Ban Ki-moon, this fourth and final part of the world climate report also shows that there are realistic and financially viable ways of responding to climate change. By opting for signage made of PLEXIGLAS truLED®, Imaginarium has already found such a way. 

Product brochure as a PDF:
Energy-saving signage with PLEXIGLAS truLED®. Download PDF 

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